Poverty, hunger, unemployment, lack of happiness in people's lives were some of the issues that were inspiring me to do something in this direction. So I started reading and then writing on these topics. Formed 'Yuva Jagrati Club' to awaken the youth at the beginning of college life. I found that the ratio of increase in job opportunities is very low compared to population growth and this can be overcome only when more and more new activities are conducted. New activities will increase only when people find work opportunities instead of looking for jobs and work in those work opportunities by taking two-four people along. That is, if unemployment is to be removed, then instead of 'finding jobs', 'work opportunities' will have to be found. I found that an important reason for unemployment is that a large section of the society, despite the internet revolution, is not able to find out where work opportunities are available for them.

It was becoming clear from the study and writing work that there is no dearth of work opportunities for any entrepreneurial person, but most of the people wanted to work but with a limited thinking of 'job with good salary'. I understood not one or two but about 20 reasons behind the lack of any means of income for capable youth. So now I started studying in that direction and came to the conclusion that for this, the mindset of people will have to change. Since I was working to help such people who cannot spend much even to get important information for themselves, so I started thinking about Low Cost Knowledge Solutions. I came to the conclusion that not only low cost knowledge delivery can be done from the Media, Entertainment, Tourism, Finance, Education and Technology (MET-FET) sector, but there are ample job opportunities in this sector itself. If the target group is made aware about these, then we can easily provide job opportunities for crores of people.

I could see job opportunities but it was also a challenge that the job opportunities should also become a source of income, otherwise the objectives for which we are working will not be fulfilled. Now I started thinking about what new job opportunities can be developed in the MET-FET sector that can become a source of livelihood for millions of people. Research in this direction turned me towards a new mission and this mission is to establish India as a global brand. Promote India as a Global Brand.